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Guide The Cause: The Power of Digital Storytelling for Social Good

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  • How to use digital storytelling to win over hearts and minds.
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Her passion is to get nonprofits of all sizes to stop spinning their wheels and start getting real results using digital tools. You can check out her thoughts and ideas on all things nonprofit digital fundraising and storytelling at www. Refunds: When an event or program requires payment, payment is required in advance unless alternative arrangements have been made with an Philanthropy MA staff member.

Philanthropy MA does not provide refunds, but a credit good for one year may be issued for future events if notice of nonattendance is received three or more business days prior to the event.

8 Fresh Digital Storytelling Ideas for Business (+ Examples)

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  1. READ book The Cause: The Power of Digital Storytelling for Social Good FREE BOOOK ONLINE.
  2. READ book The Cause: The Power of Digital Storytelling for Social Good FREE BOOOK ONLINE.
  3. How to Deepen Donor Engagement through Digital Storytelling | Philanthropy Massachusetts.
  4. Digital Storytelling Method | SpringerLink?
  5. The Lovie Awards;
  6. How to Deepen Donor Engagement through Digital Storytelling | Philanthropy Massachusetts.
  7. Time: AM to AM. Audience: Consultant, Grantseeker, Nonprofit. Event type: Skillbuilding.

    Presenter Julia Campbell has run her digital marketing consulting business for almost a decade, focused exclusively on mission-driven organizations. Registration type:. Digital storytelling tools that we use in our daily lives, like Facebook and Instagram, enable a nonprofit to provide a richer and more comprehensive picture of its work and its mission.

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    With hundreds of messages competing for our attention every second, in order to combat information overload, nonprofits need to use stories. Videos and photos that tell the story of your organization add up to a much more interesting experience for a potential supporter. Storytelling forces nonprofits to be transparent, which I love.

    What is Digital Storytelling?

    Storytelling through open and accessible digital channels allows you to lift the veil and be transparent in your operations and your work. This helps the sector as a whole be seen as authentic and truthful. When dealing with sensitive and controversial topics, certain myths, misconceptions, and stereotypes may linger over your work and the people that you serve. Your supporters are passionate, motivated, resilient, and most importantly, interested in your cause and your issue.

    They look to you to be a resource — to cut through the noise and clutter, and provide them with actionable strategies for creating change and ways to make a difference.

    How to Deepen Donor Engagement through Digital Storytelling

    They look to you for stories, evidence of impact, and hope. It is the responsibility of nonprofits to inform and educate supporters and the community about the realities of the problems that they are working to solve. The Greater Boston Food Bank uses relatable individual stories of people and families who fell on hard times but are getting back on their feet:.

    Nation of Second Chances addresses the stigma and the shame of being convicted of a nonviolent drug offense - and the stories behind the conviction:. As a result, stories alone are not enough.

    Storytelling is a great strategy to convey the impact of your work, but it is not a panacea. You must be able to back up what you are doing or show that this is a real problem and you are answering a real need. There are limits to the magic of storytelling for your nonprofit. But if done well, a combination of storytelling and social media will augment all other communication and fundraising efforts! Julia Campbell has run her digital marketing consulting business for almost a decade, focused exclusively on mission-driven organizations.

    A mom of 2 and a Returned Peace Corps Volunteer, she is the author of Storytelling in the Digital Age: A Guide for Nonprofits , a call-to-action for nonprofits to use stories to accomplish their missions. Her passion is to get nonprofits of all sizes to stop spinning their wheels on social media and to start getting real results using digital tools.